About Us


We are a social enterprise who raise awareness for Pregnancy & Infant loss through the distribution of keepsakes to bereaved families across Australia.

Our mission is to increase awareness about Pregnancy & Infant Loss.

My name is Samantha Rowe.

I am an Angel Mum to 4 beautiful babies.

Cooper was stillborn at 22wks on 14.02.14
Hudson was stillborn at 20wks on 23.01.15
Emma & Zoe (identical momo twins) passed away due to cord entanglement on 30.08.15

Every year we celebrate International Pregnancy and Infant Loss Remembrance Day on 15 October. Unfortunately whilst there is plenty of merchandise for this important day available overseas, to date there has been little to nothing available within Australia.  

One day in late July 2016, I decided that it was time that this changed.

In order to break the barriers and remove the taboo associated with pregnancy and infant loss we need to tackle the issue head on.  

It is with absolute love and joy that I bring a selection of merchandise/momentos/keepsakes available to the people of Australia. I am so proud to be a part of this movement, and I hope that by making these items so readily available it will promote continued discussion and awareness of Pregnancy & Infant Loss. 

Talk about your babies, wear the Pregnancy & Infant Loss Remembrance Day ribbon with pride and honour their memory of your baby/ies.